B2B Sales Training

B2B sales training for teams selling complex deals.

Multiple stakeholders, long sales cycles, complex negotiations. I train your team to navigate B2B sales and close more proposals. Tailored to your industry and your buyer.

Jeffrey Plaggenburg
B2B
Complex sales
50+
Businesses helped
Sound familiar?

Recognize these patterns in your B2B sales?

Proposals go out and disappear into a black hole

Your team has good conversations. The proposal goes out. Then nothing. Or "we're still discussing internally." The deal dies in someone else's office.

Discovery is too shallow

Your team finds out what the prospect wants but not why, who decides, what the budget is, or what could kill the deal. Without that, you're flying blind.

The team caves on price

"Can you do better on price?" The team discounts to save the deal. But the discount doesn't actually close it, it just trains the prospect to negotiate.

1

I analyze your sales process

I look at your pipeline, your call recordings, your proposals and your win/loss data. I find where deals are leaking and what's causing it.

2

We design tailored training

Built around your industry, your buyer personas and your specific deal types. No generic frameworks, just what works for your sales reality.

3

We train and coach on real deals

Roleplays with realistic scenarios, joint calls on live opportunities, and ongoing coaching as your team applies what they've learned.

Jeffrey Plaggenburg
About Jeffrey

I've sold the hard stuff.

I've personally closed B2B deals for years. With multiple decision-makers, lengthy procurement processes and complex negotiations. I know the game from the trenches, not just the playbook.

Working under various brands, I've closed deals with Heineken, Adidas and dozens of other large and small companies. That experience comes with me when I train your team.

50+Businesses helped
5.0Google Reviews

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