Business coaching

Build a commercial foundation that scales.

Your offer is solid. Your clients are happy. But growth is stalling and you're not sure why. Maybe it's your pricing, your strategy or the decisions you're putting off. I help you see clearly and choose the right path forward.

Jeffrey Plaggenburg
50+
Businesses helped
★★★★★
5.0Google Reviews
First conversation, no strings attached
Tailored, no fixed programme
Remote and on site
Sound familiar?

You know your business has more in it.

Revenue is steady but growth has stalled

The business runs, but it's stuck in a loop. Same revenue, same clients, same patterns. You want to break out but can't see which lever to pull.

You're making every commercial call alone

There's nobody to honestly tell you what's working and what isn't. You need a sparring partner who understands your business and has the sharpness to push back when needed.

Your offer is strong but your story isn't

Clients you speak to are enthusiastic. But online, in your funnel or in your first pitch, it doesn't land. The story isn't doing your work justice.

Sound familiar? Let's talk

1

Offer and positioning

What exactly do you sell, to whom, and why should they buy it from you? I help you get this sharp so your story holds up and your pricing stands.

2

Growth strategy

Which choices do you need to make now to be further along in six months? I think along on channels, partnerships, building a team and priorities.

3

Commercial structure

From lead to customer: does the path make sense? I look at your funnel, your follow-up and your conversion. So you are not just working hard, but selling smart.

Results

Results for clients.

Randy Knoppel
A razor sharp value proposition and an action plan I run on my own
"Three hours to a crystal clear story and a plan I could carry out on my own after the session."
Randy Knoppel
Entrepreneur
Max van der Kraan
Personal barriers broken through and real steps as an entrepreneur
"Decisive, empathetic and above all effective. I grew personally and in business."
Max van der Kraan
Entrepreneur
Joram Letlora
Found the direction I had been looking for for years
"Insights that helped me get past obstacles I had been running into for years."
Joram Letlora
Creative entrepreneur, Krankjoram
Jeffrey Plaggenburg
About Jeffrey

Doing what actually works instead of frameworks out of a book.

I help founders sharpen the commercial side of their business. Better closing, tighter marketing and standing out in a market where everyone sounds the same.

I've cold called myself, built funnels that still generate leads years later and rewritten dozens of propositions until they actually converted. I know what works because I've done it myself.

50+Businesses helped
5.0Google Reviews
"What is the difference with sales coaching?"
Sales coaching focuses on the sales conversation itself. Business coaching looks wider: at your offer, positioning, pricing, growth strategy and how it all connects commercially.
"What does working together look like?"
That differs per founder. We always start with an open conversation where I dig into what is going on. After that we decide together what fits: a one off strategy session, a short programme or an ongoing collaboration.
"Is this also for founders who are just starting?"
Certainly. Whether you have just started or have been running for years, the question is the same: does your commercial foundation hold up? I help you get sharp on that, whatever stage you are in.
Google Reviews

What clients say.

★★★★★
Jeffrey has a natural calm about him, which makes him easy to talk to. In our intake he got to the core of what I needed quickly, and shortly after that call I had a clear plan for how we would work on it together.
RK
Randy KnoppelGoogle review
★★★★★
Jeffrey knows how to steer on the business side and the personal side like nobody else. His eye for strategy, his unique skill set and his very strong communication lift me to a new level as a person and as an entrepreneur every time.
BK
Bruno van der KraanGoogle review
★★★★★
Jeffrey has a rare gift for spotting personal barriers, understanding them and breaking through them with you. He looks past the business side and focuses on the person behind the company.
M
MaxGoogle review

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