B2C Sales Training

Sales training for teams that want to convert more.

Whether you have a retail team, service staff or in-house consultants: I train them to convert more conversations into sales. Tailored to your team and your customers, never a one-size-fits-all program.

Jeffrey Plaggenburg
B2C
Retail & service
50+
Businesses helped
50+ businesses helped
Group training, tailored
Usable straight away
Sound familiar?

What goes wrong in most B2C sales teams.

Your team informs but does not sell

They answer questions, give advice, are friendly. But they do not ask about the need, do not create urgency, and do not close. The customer walks away satisfied. Without buying.

Customers say "let me think about it"

And never come back. Your team has no technique to push on in that moment without becoming pushy. The customer was ready. Your team was not.

Your best seller leaves and revenue drops

Success depends on talent, not on method. There is no shared approach everyone can follow. When your top seller goes, the revenue goes with them.

Recognise this? Let's talk

1

Analysis

I listen to how your team sells today. Listening back to conversations, walking the floor, spotting patterns. Where does your team lose the customer? Where are they leaving chances on the table?

2

Tailored training

Group sessions with your whole team. Built on what I heard, not on a standard programme. Uncovering the need, creating urgency, asking for the close. With your own customer conversations as the examples.

3

Improve and keep growing

After the training I follow up. I listen in, give feedback, and coach until the new approach feels normal. Not a training that is forgotten in a week. A method that sticks.

"In B2C you often get one chance. I teach your team to take it."
Google Reviews

What clients say.

★★★★★
Jeffrey is a great professional with deep knowledge of sales. He puts complex things into clear, convincing words and usually picks the fast route, so you lose no time and see the effect on revenue quickly.
FN
Farhad NouriGoogle review
★★★★★
All the ingredients for a good recipe were already on the table, but the recipe itself was missing. In a one on one session Jeffrey walked me through writing it out, which is to say our sales strategy. A strategy that lets us aim with far more purpose.
ML
Mike van LaarGoogle review
★★★★★
Jeffrey is a no nonsense coach. He knows his field and is not afraid to tell you plainly where things go wrong for you. The best part is that he then takes you by the hand and shows you how to fix it. Recommended.
C
Carlos vdpGoogle review
"My team thinks they already sell well."
So did every team I have worked with. Until they heard themselves back. The training starts with awareness. Not with criticism, but with insight. That changes everything.
"We had a training already, it did not help."
Probably a standard programme with no follow-up. My training is built on your conversations and I stay until it works. That is the difference.
"Our team has high turnover, is training worth it?"
Especially then. I build a method that does not depend on individual talent. New people get up to speed faster with a clear approach. That makes your team scalable.
Jeffrey Plaggenburg
About Jeffrey

Doing what actually works instead of frameworks out of a book.

I have spent years calling, pitching and closing myself. And I still do. First as an artist booker in the music industry, then closing deals under the flag of various companies with Heineken, Adidas and dozens of large and small businesses.

Everything I teach your team, I have tested myself. On the floor, on the phone, at the customer's table. No theory. Only what is proven to work.

50+Businesses helped
5.0Google Reviews
Results

Results for clients.

Bruno van der Kraan
400% revenue growth in 3 years for my agency
"Jeffrey stands next to me in my business as a sales partner. He knows my customers, my market and exactly where I am leaving deals on the table."
Bruno van der Kraan
Owner, The Bold Studio
Jonathan
65+ new customers for the salmon smokehouse
"Together we built a thorough plan to win new customers, and it works really well."
Jonathan
Manager, Bawykov Zalm
Joey Bominaar
150,000 euro in revenue in his first year in business
"Jeffrey showed me that selling is just having honest conversations. The rest follows on its own."
Joey Bominaar
Owner, Vloermanschap
Emma van den Berg
Close rate from 30 to 70 percent
"If you are looking for someone who moves you forward with insight, inspiration and concrete results, Jeffrey is the right person."
Emma van den Berg
Founder, The Food Basics

Want to find out how your team can close more customers?

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