The right offer, for the right people, put into the market simply.
Your business runs, but your offer is too broad, your story too vague and your marketing too scattered. In four steps we sort that out: who your client is, what you sell, how you show it and how enquiries keep coming in.
You offer too much, to too many different people.
Your offer has grown too broad
Over the years things kept getting added. You can do a lot, so you offer a lot. But nobody buys "a lot". A client buys the one thing they are stuck with right now.
Your story is too vague to remember
"We help businesses grow." Sound familiar? You know you are better than how you come across, but you cannot put it sharply. So nobody remembers it.
You do a bit of everything, with no through line
Social media, ads, content, networking. A little bit everywhere, nowhere really sharp. What is missing is a route that leads from visibility to an enquiry.
Sound familiar? Let's talk
From a broad offer to something you explain in one sentence.
Define the audience
Who are you really here for? We look at your best clients so far: where the margin was, where you had the most impact and who you enjoyed working with. Everything else follows from that.
Shape the offer
What exactly do you sell that audience? We cut what distracts and turn what is left into an offer with a clear promise, a clear shape and a price that matches the value.
Build the shop window
Then it has to be visible. Your website, your LinkedIn, your proposal: the same story everywhere, in the words your client uses. So anyone gets what you do, and who for, within ten seconds.
Set up a simple marketing machine
Finally, the route towards it. A funnel that fits how you work: one or two channels, a clear call to action and follow-up that holds. Simple enough to keep up when things get busy.
Results for clients.
Doing what actually works instead of frameworks out of a book.
I help founders make the commercial side of their business simpler and stronger. The right offer, a funnel that reaches the right people, and conversations that end in a signature more often.
I have done the cold calling myself, built funnels that still bring in leads years later and rewritten dozens of propositions until they did convert. I know what works because I have done it.
What clients say.
Jeffrey helped us enormously with our offer and our marketing strategy. When we first came to him we had only just started. Six months later we are almost fully booked for the whole year.
Jeffrey is a good match for any creative entrepreneur who wants to grow as a business owner and as a person. He knows a lot about sales and is happy to think through solutions with you.
A very good experience on every front.
Jeffrey helped us with our strategy and our sales presentation.
Together we built a thorough and detailed plan to win new customers, and it works really well.
Want to talk through your offer?
Tell me briefly what is going on. I'll get back to you within 24 hours.
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