Sales training

A team that sells instead of tells.

Practical sales training built on proven techniques, practised on your own conversations. Whether your team is on the phone, on the shop floor or at the client's table: after the training they know what to ask, say and do.

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★★★★★5.0

Free intake Reply within 24 hours No obligation

Jeffrey Plaggenburg
★★★★★
5.0Google Reviews
50+
Businesses helped
  • The Bold Studio
  • MyFoodCoach
  • Bawykov Hollandse Zalmrokers
  • CodeHive
  • Vive
  • Auto Importeren
  • Kamp Hadza
  • Buro 2010
  • Vijz
Sound familiar?

Where sales conversations stall.

Your team talks too much

They present, list features and explain. The client nods, but nobody knows what they actually need. Because nobody asked the right follow up questions.

Objections turn into debates

"Too expensive." "I need to think about it." Your team gets defensive or discounts straight away, while an objection is really a buying signal.

Nobody asks for the deal

The conversation went well, the client was keen, and it still ends with "I'll let you know". Nobody closes, so nobody signs.

Recognise this? Let's talk

1

Baseline

I join calls, listen back to conversations and talk to your team. So I know exactly where things go wrong before the training starts.

2

Training

Interactive sessions on site or online. Few slides, lots of practice: role plays on your own clients, products and objections.

3

Embedding

After the training I listen in again and coach on the floor. A technique is only learned once your team uses it without thinking.

What your team learns

Proven sales skills that turn interest into revenue.

01

Asking sharp questions

The right question at the right moment. Your team learns to steer the conversation with questions instead of a pitch, so the client tells you what they need.

02

Empathic follow-up questions

Hearing what is not being said. Asking about doubts, interests and emotions, without it feeling like an interrogation.

03

Closing

Daring to ask for the deal at the right moment. Handling objections instead of talking them away, and closing without pressure or discounts.

04

Following up

Deals are often won after the conversation. Clear next steps, a follow up that adds value and no more proposals that disappear into silence.

Results

Results for clients.

Emma van den Berg
Close rate from 30 to 70 percent
"If you are looking for someone who moves you forward with insight, inspiration and concrete results, Jeffrey is the right person."
Emma van den Berg
Founder, The Food Basics
Joey Bominaar
150,000 euro in revenue in his first year in business
"With his steer on my proposition and my sales strategy we managed to grow revenue quickly over a handful of sessions."
Joey Bominaar
Owner, Vloermanschap
Jonathan Bant
65+ new customers for the salmon smokehouse
"Jeffrey helped us with our strategy and our sales presentation. Together we built a thorough and detailed plan to win new customers, and it works really well."
Jonathan Bant
Manager, Bawykov Zalm
Next step

Curious where your biggest win is?

In a free intake we look at your situation together. Leave your details and I will get back to you within 24 hours.

Book a free intake Or send a WhatsApp
★★★★★5.0 Google Reviews
Google Reviews

What clients say.

★★★★★
Jeffrey is an absolute sales talent. He understands exactly where your customers' needs sit and uses smart techniques without ever coming across as pushy.
Joeri Detering
Joeri DeteringGoogle review
★★★★★
Jeffrey is a great professional with deep knowledge of sales. He puts complex things into clear, convincing words and usually picks the fast route, so you lose no time and see the effect on revenue quickly.
Farhad Nouri
Farhad NouriGoogle review
★★★★★
Jeffrey is a no nonsense coach. He knows his field and is not afraid to tell you plainly where things go wrong for you. The best part is that he then takes you by the hand and shows you how to fix it. Recommended.
Carlos vdp
Carlos vdpGoogle review
★★★★★
A very good experience on every front.
Jeffrey helped us with our strategy and our sales presentation. Together we built a thorough and detailed plan to win new customers, and it works really well.
Jonathan Bant
Jonathan BantGoogle review
★★★★★
What I value most about working with him is how easy it is to have open conversations. Jeffrey has a pleasant way of working: he puts you at ease and lets you be completely yourself, while still bringing a sharp and honest point of view.
The Food Basics
The Food BasicsGoogle review
★★★★★
Jeffrey is driven and enthusiastic. During the sessions I felt completely at ease, he works in an open and pleasant way. He gives sales a fresh angle and that genuinely moved me forward. Recommended.
Vincent Metsers
Vincent MetsersGoogle review
★★★★★
All the ingredients for a good recipe were already on the table, but the recipe itself was missing. In a one on one session Jeffrey walked me through writing it out, which is to say our sales strategy. A strategy that lets us aim with far more purpose.
Mike van Laar
Mike van LaarGoogle review
★★★★★
After my first one on one session with Jeffrey I could tell he knew a lot about both the person and the sales.
Joey Bominaar
Joey BominaarGoogle review
★★★★★
Jeffrey knows how to steer on the business side and the personal side like nobody else. His eye for strategy, his unique skill set and his very strong communication lift me to a new level as a person and as an entrepreneur every time.
Bruno van der Kraan
Bruno van der KraanGoogle review
Jeffrey Plaggenburg
About Jeffrey

Doing what actually works instead of frameworks out of a book.

I started out as an artist booker in the music industry and have since closed deals with Heineken, Adidas and dozens of companies large and small. I have now helped more than fifty businesses sell better.

Everything I teach your team, I have done myself. On the phone, on the floor and at the negotiating table. Not in a classroom.

50+Businesses helped
5.0Google Reviews
FAQ

Still in doubt?

Is your question not here? Just ask me.

"Does this work in our industry?"
Yes. The techniques are universal: whether you sell to businesses, to consumers, in a shop or over the phone. I translate them to your market, your clients and your products, and we practise with your own situations.
"How long does a training take?"
That depends on your team and your goal. A single training day can already shift a lot. For lasting results I prefer a short programme: baseline, training and one or more follow up sessions.
"On site or online?"
Both. Role plays work best together in one room, but training online and listening back to calls works very well too. We pick what suits your team.
"What if I run the conversations myself?"
Then sales coaching is the better fit: the same techniques, one on one, on your own deals.
"We already have a sales manager."
Good. Then I work with your sales manager. I bring the outside view and the training, they know the team and keep it going afterwards.

Want to talk through a training for your team?

Tell me briefly what is going on and I'll get back to you within 24 hours. Or reach me directly:

  1. I get back to you within 24 hoursBy phone or email, whichever you prefer.
  2. Free intakeWe look together at where the biggest win is.
  3. A tailored proposalA clear plan with a price, no strings attached.

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